Millennials are hitting the big 4-0, and their impact on society, the economy, climate, and culture remains highly influential.
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Highly educated and tech-savvy, millennials grew up amid the rise of the internet, social media, and mobile tech. They prioritize values and authenticity, impacting brands vying for their spending. Having come of age during heightened awareness of social issues like climate change, LGBTQ+ rights, and racial inequality, millennials often leverage technology to stay informed and advocate for change.
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By gaining insights into their values, behaviors, and preferences, companies and brands can better connect with this influential demographic, build lasting relationships, and drive successful campaigns.
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| What are some of the challenges millennials are facing today? |
- Student debt, rising housing costs, and delayed retirement planning burden millennials financially.
- Millennials juggle career goals with family needs, facing challenges in keeping a work-life balance.
- Physical and mental health are growing concerns due to sedentary lifestyles, poor diets, stress, and anxiety.
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| What are some of the opportunities millennials can capitalize on? |
- Millennials are reaching an age where their experience and tech-savviness position them for a job market that has shifted into a digital age.
- Social media has become a powerful tool that can unlock business ventures and other opportunities to help millennials secure a better future.
- Millennials are addressing concerns about physical and mental well-being by embracing healthy habits and using their voices to champion social causes they believe in.
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Millennial Pop Culture Influences – Celebrities, Brands & Entertainment
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Celebrities still hold sway among millennials, but authenticity, relatability, and social advocacy are key. Using E-Score Celebrity, we identified 10 celebrities have the right combination of qualities that have built a devoted millennial fanbase.
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Millennials tend to favor brands that prioritize sustainability and social responsibility. Using E-Score Brand, we identified 10 brands that have boosted their millennial fandom by aligning with their values. These brands are not just products but symbols of a lifestyle and ethos.
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When it comes to TV shows, millennials tend to be captivated by programs that are “emotionally involving” and “intelligent” - the two most common traits among the 10 highest rated programs. Using E-Score Programs, we identified 10 programs with high engagement among millennials.
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As millennials enter their 40s, their influence on society, the economy, and culture remains profound. The E-Score Suite offers marketers an understanding of their tech-savvy nature, value-driven priorities, and commitment to social issues, thus forging deeper connections and fostering lasting relationships.
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E-Score’s platform delivers intelligent design guided by decades of industry expertise in providing the critical answers you need at your fingertips.
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For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com
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| The E-Score Platform
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Within our overall E-Score Platform, you can also get trends, endorsement scores, social media buzz, NPS, fan scores and much more based on the product. When E-Score products are paired, advertisers, brands and the creative community can fine tune their content and campaigns.
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| How do our clients use the E-Score Platform?
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Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
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Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
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