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Identifying The Perfect Celebrity Endorser

Latest News

E-Score report offering the latest news/trends

Special Report

Individual E-Scores now available for purchase

E-Poll Store

Free E-Score Highlight Report - Featuring critical research trends in various categories! This week:

E-Poll Highlights Report

For Agencies, Advertisers & Brand Managers

  • Identify brand ambassadors and endorsers
  • Verify mascot's impact
  • Get competitors KPIs
  • Voice of the consumer
  • Most passionate fan base
  • Track customer experience (NPS)
  • Your brand's health (NPS)

For Disruptors
& Challengers

  • Target entrenched brands
  • Low cost & turn key data set
  • Find your ambassadors & influencers
  • Track consumer adoption & experience
  • Monitor advertising impact
  • Generating buzz?

For Finance
& Planning

  • Gauge value of a brand or enterprise
  • Monitor cyclical trends
  • Assess recent positive/negative PR
  • Quickly determine consumer loyalty

For
Licensing

  • Determine value of your franchise
  • Measure extendibility
  • Opportunities for products/characters
  • Awareness/Appeal on 6,000+ characters & mascots
  • Target passionate franchise fan bases

For Producers
& Casting Agents

  • Discover breakout talent
  • Assess talent strengths/weaknesses
  • Key drivers in entertainment franchises
  • Target program elements that work
  • Tailor casting for target audience
  • Evaluate IP for adaption
  • Value of key characters
  • Engagement social buzz

E-Score Products Available

E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.

Evaluate appeal, endorsement power and social media buzz.

Evaluate appeal, endorsement power and social media buzz.

Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.

Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.

Identify the equity and media/ merchandising opportunities for characters and brand mascots.

Identify the equity and media/ merchandising opportunities for characters and brand mascots.

Understand viewer opinions of programs from streaming, broadcast and cable.

Understand viewer opinions of programs from streaming, broadcast and cable.

Expose the licensing and fandom/concert opportunities for artists and bands.

Expose the licensing and fandom/concert opportunities for artists and bands.

Analytics fueled by consumer insights

13,000+

Celebrities

3,000+

Brands

6,000+

Characters / Brand Mascots

5,000+

TV Shows

Purchase an E-Score

  • Instant access to any individual E-Score(s) in our database.
  • Each features critical metrics such as awareness, appeal, attributes (and more) across a wide variety of important consumer demographics.
  • Quickest entry point to the data you need to make key decisions now - all in an easily shareable format.

Full Access to Suite of Products

  • Subscribe to any E-Score product or the full suite, and get all the scores in our database along with deeper measures that tell a more complete story.
  • Easy user interface for your desktop or mobile device 24/7. All new scores are updated weekly, and the breadth and depth of the database provides everything you need to make critical decisions.
  • Our suite platform offers a cohesive experience across products to maximize results.

API & Data Intelligence Reports

  • Unlock our API or Data Integration options for any product to easily automate and integrate our data within your system.
  • Customized data intelligence reports from our vast E-Score platform are available to meet your specific needs when time or bandwidth isn't available for you.
  • You tell us what you want from our data and we'll deliver it so you can focus on the key insights.

The E-Score Platform

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Premium Suite

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  • Full reports/Newsletter
  • API or Data Integration for one or more products
  • 4 DI reports ($10,000 value)
  • 20 name selections across any of the products
  • 15 seat licenses

Free Account

  • Bi-Weekly Newsletter
  • Report Highlights
  • Full access to library of past articles
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24/7 Access

24/7 Access

24/7 access to our full database on your PC or MAC and on all mobile devices including smartphones and tablets.

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Data Driven Insights

Data Driven Insights

Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.

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In-Depth Analysis

In-Depth Analysis

Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.

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