Entertainment and consumer research platform with insight-driven answers
- Brands
- Celebrities
- Athletes
- Endorsers
- Brand Mascots
- Politicians
- Influencers
- TV Shows
- Rising Stars
- BIPOC Celebs
- Characters
- Pop Stars
- Movie Franchises
Recent Articles
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Wellness brands are reshaping consumer loyalty with transparent solutions. Learn more about how these brands are making a difference.
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The E-Score Suite- Gold Mine of Entertainment Data
Discover how the E-Score Suite delivers unmatched entertainment insights across celebrities, brands, characters, TV programs, and musicians. See how clients use this powerful data to drive marketing strategies and smart decision-making.
Discover how the E-Score Suite delivers unmatched entertainment insights across celebrities, brands, characters, TV programs, and musicians. See how clients use this powerful data to drive marketing strategies and smart decision-making.
Most Impactful Brand Collaborations in 2024
Check out the top brand collaborations, from high-profile partnerships to viral campaigns, and see how they're shaping the competitive landscape. Learn how these strategic pairings redefine consumer engagement, influence market trends, and create lasting brand impact.
Check out the top brand collaborations, from high-profile partnerships to viral campaigns, and see how they're shaping the competitive landscape. Learn how these strategic pairings redefine consumer engagement, influence market trends, and create lasting brand impact.
For Agencies, Advertisers & Brand Managers
- Identify brand ambassadors and endorsers
- Verify mascot's impact
- Get competitors KPIs
- Voice of the consumer
- Most passionate fan base
- Track customer experience (NPS)
- Your brand's health (NPS)
For Disruptors
& Challengers
- Target entrenched brands
- Low cost & turn key data set
- Find your ambassadors & influencers
- Track consumer adoption & experience
- Monitor advertising impact
- Generating buzz?
For Finance
& Planning
- Gauge value of a brand or enterprise
- Monitor cyclical trends
- Assess recent positive/negative PR
- Quickly determine consumer loyalty
For
Licensing
- Determine value of your franchise
- Measure extendibility
- Opportunities for products/characters
- Awareness/Appeal on 6,000+ characters & mascots
- Target passionate franchise fan bases
For Producers
& Casting Agents
- Discover breakout talent
- Assess talent strengths/weaknesses
- Key drivers in entertainment franchises
- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
- Engagement social buzz
E-Score Products Suite
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
13,500+
Celebrities
3,000+
Brands
6,000+
Characters / Brand Mascots
6,000+
TV Shows
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Data Driven Insights
Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.
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In-Depth Analysis
Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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