Entertainment and consumer research platform with insight-driven answers
- Brands
- Celebrities
- Athletes
- Endorsers
- Brand Mascots
- Politicians
- Influencers
- TV Shows
- Rising Stars
- BIPOC Celebs
- Characters
- Pop Stars
- Movie Franchises
Recent Articles
Explore the top 12 newsletters of 2024, showcasing key highlights from our powerful research products. See what resonated most with audiences!
Uncover the power of the E-Score Suite‐a comprehensive resource for entertainment insights that drive smarter brand strategies.
Check out the top brand collaborations, from high-profile partnerships to viral campaigns. Learn how they redefine consumer engagement and market trends.
Get our FREE report on industry brand trends like Appeal of Brands Rooted in Family Values, Sydney Sweeney x Dr. Squatch Make a Splash, and more!
How Can Agencies Leverage Ideal Partnerships with E-Score?
Learn how agencies can use E-Score to pinpoint the perfect partnerships, aligning brands with celebrities and characters who resonate with target audiences. By leveraging E-Score's insights, agencies can boost their collaboration strategies, ensuring maximum brand impact and authenticity.
Learn how agencies can use E-Score to pinpoint the perfect partnerships, aligning brands with celebrities and characters who resonate with target audiences. By leveraging E-Score's insights, agencies can boost their collaboration strategies, ensuring maximum brand impact and authenticity.
E-Score Celebrity Report - Fall 2024
Get our FREE Fall 2024 E-Score Celebrity report, covering key industry trends like High Impact Celebrity Political Influencers, Sabrina Carpenter's Rising Influence, Who's Most Influential for Today's Modern Consumer, and more! Stay ahead of the curve with insights into the latest consumer trends.
Get our FREE Fall 2024 E-Score Celebrity report, covering key industry trends like High Impact Celebrity Political Influencers, Sabrina Carpenter's Rising Influence, Who's Most Influential for Today's Modern Consumer, and more! Stay ahead of the curve with insights into the latest consumer trends.
For Agencies, Advertisers & Brand Managers
- Identify brand ambassadors and endorsers
- Verify mascot's impact
- Get competitors KPIs
- Voice of the consumer
- Most passionate fan base
- Track customer experience (NPS)
- Your brand's health (NPS)
For Disruptors
& Challengers
- Target entrenched brands
- Low cost & turn key data set
- Find your ambassadors & influencers
- Track consumer adoption & experience
- Monitor advertising impact
- Generating buzz?
For Finance
& Planning
- Gauge value of a brand or enterprise
- Monitor cyclical trends
- Assess recent positive/negative PR
- Quickly determine consumer loyalty
For
Licensing
- Determine value of your franchise
- Measure extendibility
- Opportunities for products/characters
- Awareness/Appeal on 6,000+ characters & mascots
- Target passionate franchise fan bases
For Producers
& Casting Agents
- Discover breakout talent
- Assess talent strengths/weaknesses
- Key drivers in entertainment franchises
- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
- Engagement social buzz
E-Score Products Suite
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
13,000+
Celebrities
3,000+
Brands
6,000+
Characters / Brand Mascots
6,000+
TV Shows
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Full Access to Suite of Products
- Subscribe to any E-Score product or the full suite, and get all the scores in our database along with deeper measures that tell a more complete story.
- Easy user interface for your desktop or mobile device 24/7. All new scores are updated weekly, and the breadth and depth of the database provides everything you need to make critical decisions.
- Our suite platform offers a cohesive experience across products to maximize results.
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- Unlock our API or Data Integration options for any product to easily automate and integrate our data within your system.
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- You tell us what you want from our data and we'll deliver it so you can focus on the key insights.
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Data Driven Insights
Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.
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In-Depth Analysis
Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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