Introducing DynaTrack

E-Poll is proud to introduce DynaTrack, a flexible and dynamic tool that simplifies tracking studies for brands, consumer groups and television programs.

Drawing on 20 years of experience in TV, consumer, and brand tracking, E-Poll has created a product that offers complete flexibility, rapid-turn around, proven methodology and consistent results, all at an affordable price point that beats other options. Whether this is your first tracking study or fiftieth, E-Poll's DynaTrack will meet your objectives.

How can you use DynaTrack?

All of the DynaTrack offerings include:

  • Standard Measures: Awareness, Consumption, Attitudes, Loyalty
  • Consistent, Reliable Results
  • Normative Benchmarks
  • Diagnostic Indicators
  • The ability to filter your results

 To see case studies and examples of DynaTrack at work, click here 

DynaTrack comes in three varieties:

With DynaTrack Premiere you are able to track new and/or returning broadcast, cable, or streaming programs as they premiere. Answer these questions, and more:

  • Is Awareness growing as the premiere date nears?
  • How does your expected tune-in compare to your competition?
  • Is your marketing effective at driving interest? Why or why not?
  • Are there any "red flags" to be aware of?

Tracking brands/products in any sector couldn't be easier with the flexibility and reliability of DynaTrack Brand. These are some of the questions you can resolve:

  • What is the Awareness of your brand among your target versus your competition?
  • How effective is your marketing at driving purchase interest/usage?
  • How engaged and loyal is your consumer base with your brand?
  • Are there opportunities for your brand extension?

Knowing the opinions and behaviors of your stakeholders is at your fingertips with DynaTrack Consumer. Solves these problems and more:

  • Are there additional opportunities to leverage among your consumers?
  • What are the barriers from increasing your market share?
  • How can you solidify loyalty among your customer base?
  • How can successful strategies be deployed?