The authority on character equity and extendibility.

Why you'll love it

  • Reveals why a character connects with your audience.
  • Dozens of attributes map the unique DNA of 10,000+ characters.
  • Identifies opportunities to extend marketability into new categories.
  • Updated quarterly, backed by 20+ years of trend data.

 To see case studies and examples of E-Score Character at work, click here 


E-Score Suite

Each designed to work together to provide you the ultimate "single source" experience.

celebrity

Access appeal, equity and endorsement potential on more than 14,000 celebrities, athletes and newsmakers.

brand

Illustrates the nature of the bond consumers have with over 3,700 brands.

character

Uncovers the DNA that distinguishes and drives appeal on 10,000+ characters.

programs

Exposes attitudes that shape future viewing of more than 7,000 programs.

music

Reveals the intensity of interest fans have for concerts, music and merchandise.

sports

Discover the highest endorsement potential and overall equity of 2,000+ athletes.